Polyurethane Lead Gen App
A lead-generation and qualification system for a polyurethane products business — research first, then a disciplined MVP spec.
The business needs a cleaner route from anonymous interest to qualified commercial conversations, without relying on vague enquiries and manual follow-up.
Map the buying journey, define what a qualified lead actually looks like, then build the lightest acquisition and qualification flow that improves signal quality.
Business discovery, ideal customer definition, sales-process mapping, and agreement on what success should look like before building anything.
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